Custom Embroidery | Placement and Sizing on Shirts and Jackets

When it comes to apparel design there are many decisions to be made. What type of apparel item, what colors, which design, and of course where to place the design(s). Our sales team can help you narrow down all these choices as they walk you through the process to make sure your custom apparel is everything you want and more.


Left Chest-

The left chest is by far the most popular placement for embroidery on a shirt or jacket. Most commonly, this spot is reserved for the logo of a company, team, school, or organization. The standard size is 3.5 x 2”, with the largest design size of 5” x 5”. These measurements are the same for an embroidered design placed above a pocket.

Right Chest-

The same sizing also applies to the right chest placement. Standard size is 3.5” x 2”, with the largest design measuring at 5” x 5”. This placement is most commonly used for personalization when a logo or other design is placed on the left.

Back Tag-

A back tag is generally stitched 5” down from the back collar, centered between the shoulder blades, but can be moved depending on the style of the garment or the customer’s preference. The tag is typically used for a logo icon or other small icon design and can be up to 3.5” x 3.5” but is typically 1”- 2”.

Sleeve Tag-

On a short sleeve, the sleeve tag is placed 1” from the bottom seam and is used for a full logo, logo icon, or text. This design or text can be up to 3.5” x 3.5” but is typically 1”- 2”.
A sleeve tag on a long sleeve is typically reserved for a logo icon and is placed 5” down from the top seam.


An embroidered design or text on the back of a jacket can be up to 9” wide or 9” tall, and a large full back design can be up to 8” x 8”. This placement can be used for a large logo, text, design, or even multiple logos for a sponsor jacket.

The locations on any garment can vary depending on your style and preference. Don’t be afraid to think outside the box. North Face did when they put their logo on the shoulder and now they are known for that location. Be creative and give our embroidery department a call to get started on your next great design today!

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